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Atlantic Grupa d.d.

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Food & beverage
Atlantic Grupa d.d.
Consumer products
Acquired 100 % of the shares of
Fidifarm d.o.o. and Dietpharm d.o.o.
Vitamins and Food Supplements
Advised on Sale of Company

Advised Fidifarm d.o.o. and Dietpharm d.o.o. on the sale to Atlantic Grupa d.d.

Dietpharm - Fidifarm

Overview

Fidifarm Ltd. is one of the leading manufacturers of natural remedies and food supplements in this part of Europe. The company offers a range of as many as seventy products under the common Dietpharm brand.

Unique Selling Points

A very focused strategy targeting a specific type of supplement in a sector with a history of high and strong margins.

The Investor

Croatia's Atlantic Group is a leading European producer of sports food with the well-known Multipower brand, the largest regional producer of instant vitamin drinks and food supplements with Cedevita and Dietpharm brands, a prominent producer of personal care products as well as the leading distributor of consumer goods in South-Eastern Europe including Wrigley, Ferrero, Hipp, Johnson & Johnson and others. In 2008 Atlantic Group formed the leading private chain of pharmacies in Croatia under the brand Farmacia.

The Deal

Sale of a 100% ownership share to Atlantic Group d.d. The transaction value was EUR 11.0 million. IMAP was the sell-side advisor to Fidifarm d.o.o. and Dietpharm d.o.o.

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